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every product has a story...

This Is Ours

In 2017, founder Gage Cutler started his inland lake fishing charter service in northwest Michigan (Cutler’s Catch, LLC) at the age of 18, the minimum legal age to apply for a captain's license. After three years of successfully running the business and guiding hundreds of clients, Gage realized there had to be a more efficient way to keep people fishing and reduce the time it took to re-rig, ultimately getting customers back to what they loved to do - fish.

This customer centric-experience stressed the importance of a product that did not interfere with the act of fishing, yet offered anglers an all-in-one line management solution. Something that was an extension of and complement to existing gear - and that never got left behind. This belief has stayed central to the design from the beginning, and is a primary motivator for our team to design the best products possible for our customers.

In 2019, we founded FinMan Fishing Innovations with one simple mission: build the fishing tool we’d use every day if it existed - your wingman on the water. One that was built for the serious angler venturing into remote and unpredictable water. One that could take the elemental abuse we knew we’d put it through out on the lakes, rivers, and streams we enjoy. One who’s quality, innovation, and craftsmanship was unprecedented. One that said yes to American manufacturing, and no to shortcuts, because that's how it should be. One that could go anywhere and do anything.

We decided early on that product innovation would come from necessity and first-hand experience - not from spreadsheets and data analysis. After countless prototypes and design iterations, Gage began sourcing the highest quality materials as well as collaborating with cutting edge manufacturers throughout the United States, eventually going into production. Producing domestically was a natural decision for FinMan. Made in the U.S.A - or not made at all.

Today, FinMan products are engineered with exacting tolerances and hair-splitting accuracy to perform when it matters most - whether that is an excursion into the Great Lakes region, pitching for bass in the Florida Everglades, or simply getting together with friends at your favorite lake. Wherever fish lead you, our mission is unwavering. Fish More - Rig Less

Born out of on the water experience

Our Approach

At FinMan Fishing Innovations, we believe that to create great products, we have to design and manufacture to a higher standard. Our goal was to create a product that embraces aesthetic design and provides functionality in ways that have not been imagined. We have pushed the limits of manufacturability and discovered new ways to improve fishing experiences. We have sourced the best materials available. Of course, none of this has been easy. It takes time and patience to deliver something exceptional. That's why we've spent the last two years refining our design where we began - on the water.

American Manufacturing


Buy a Fish - Stock a Fish

As an avid angler himself, FinMan Founder & President Gage Cutler has committed to setting aside 3% of the business’s net income to support conservation, specifically for stocking fish. When you purchase a FinMan, you are contributing to stocking fish in one of the many lakes, rivers, or streams throughout the continental United States. Bass, trout, salmon, walleye, panfish, and more will be stocked as a direct result of FinMan sales, so your purchase is making a positive impact on the sport you enjoy.

Made in the great lakes state

Gage Cutler - Founder & President

Thank you for choosing FinMan. You have my personal guarantee that you will be 100% satisfied with your FinMan purchase. If you are going to spend your money on a FinMan, I can assure you that we will do whatever it takes to make sure that you are happy or we will refund your purchase. Thank you for your patronage, your trust and your insistence on buying the best!

Line Management redefined